Tourism on Bali has largely been planned by the Indonesian government (far away in Jakarta) and by foreigners. Few Balinese have been involved in the planning and management of most tourism in Bali. Instead, they have become the tourist attraction! But a tiger in a zoo doesn’t make much money from its visitors, and neither do most Balinese. Most profits from mass tourism on Bali go to wealthy entrepreneurs and corporations outside Bali, while the Balinese suffer the negative environmental and social impacts.